About our ceo
The LME Brand isn’t a typical company—it’s a movement led by LaTonya MeChelle, a woman whose life, work, and heart all point in one direction: helping people tap into their true selves and live as a WOW FACTOR.
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To some, bringing veterans benefits services, empowering coaching, image management, media relations, and a micro event space under one umbrella might seem “all over the place.” To those who know LaTonya, it makes perfect sense. She is purpose-driven and laser-focused on one mission: to pour into people so they can see themselves clearly, choose themselves boldly, and experience blessings as their norm. That’s the heartbeat behind The LME Brand, the Hauze of Love event space, and our nonprofit, Eye Love ME Inc.
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LaTonya’s journey is guided by moments that felt like destiny. In 2012, a boyfriend said, “One day you’re going to choose to love a man and the two of you will change the look of love.” He told her he wasn’t that man—he was just the messenger. Soon after, during Professional Speaker Training with Les Brown, his daughter Ona Brown named her “The Love Leader.” At the time, LaTonya didn’t know why that title fit—but she carried it anyway. Looking back, those words were breadcrumbs leading to the The LME Brand and a life devoted to helping people believe in love again—starting with self-love.
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Service is also in her bones. After years in the military world, advocating for veterans isn’t optional—it’s personal. LaTonya is relentless about helping veterans get what they’ve earned and deserve. That same dedication shows up in how she coaches, how she elevates brands and voices, and how she builds community.
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The CHOICES Lifestyle is our compass: Constantly Having Opportunities to Increase Change & Empower Self. LaTonya believes we always have options—if we stay awake to them. When we become intentional, we stop missing our blessings. We unlearn the idea that life must be hard, and we start leading ourselves with love, accountability, and action. People treat us how we allow them to treat us; CHOICES helps us model the standard and hold the line.
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From our home base in Texarkana, Texas, we serve clients worldwide—and we open our doors to the community. The Hauze of Love is our refined micro event space for intimate, classy experiences (including exclusive 35+ events), and it houses gatherings that inspire connection, healing, and growth. Within our building, we also share space with Eye Love ME Inc., our nonprofit born for one essential reason: to create our Empowerment Incubator. This judgment-free sanctuary gives people a voice and a safe place to be seen and heard—moms balancing it all, veterans defining their next mission, and anyone navigating grief, transition, trauma, or reinvention. Through circles, storytelling, workshops, and peer support, we help people speak their truth, rebuild confidence, and practice self-love in action.
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LaTonya is not a traditional coach—she’s effective. She’s creative, precise, and fiercely supportive. She’ll cheer for you, challenge you, and hold you accountable because she knows the truth: you are the secret. When you choose you, everything changes—your peace, your relationships, your career, your visibility, your wealth. That is the WOW FACTOR mindset, and it’s what we cultivate in every service we offer.
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The LME Brand is more than services. It’s an avenue for people to choose themselves, own their power, and live beautifully on purpose. Come join the CHOICES Lifestyle—and let’s activate the best version of you.